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Jeff Matlow
April 06, 2020

The Best Event Cancellation Notice. Period.

The Required Way to Communicate

Let me refresh your memory on the 3 critical components of how to communicate in crisis situations:

  1. Be empathetic
  2. Stick with the facts
  3. Be honest and transparent


The Best Cancellation Notification. Period.

Keep those three elements of communication in mind when you watch this next video.  It is the best cancellation notification I've seen to date. 

In fact, it's so good when i finished it I wanted to send a donation to the company.  Leave your feedback in the comment section.
Editor's Note: we've turned off the coffee maker. You'll know what I mean when you watch it.

Oh, and go join the Endurance Sports Coalition at

Challenge Roth Cancellation Video


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