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Jeff Matlow
August 23, 2018

The Threat of Bad Weather and Event Cancellation

As of this writing, the Air Quality Index (AQI) in Seattle is at 181.
An AQI of 150 is equivalent to smoking seven cigarettes in one day.
This is what the Space Needle in Seattle normally looks like on a clear day.
Here's what it's like today.
Smoke and ash from fires have made Seattle's air quality worse than Beijing.
Earlier this year, the Santa Barbara Triathlon cancelled their 2018 event because mudslides and fires took out all the bridges that connect the course.
There are hurricanes, tornadoes, snow storms, hail storms, freezing weather and more.  This is the world we live in and it's only going to get worse.  Whether or not you think it can happen to you and your event, it can and, at some point, it probably will.
Insurance companies make their money by capitalizing on one's fear of something happening.  Event Cancellation Coverage is no different. 
However, there are two important differences as it relates to the coverage and comfort held by imATHLETE's clients :
#1.  You, the race organizer, pay absolutely nothing out of pocket to be fully covered for up to $10 million per event.
#2.  You are not just covered if bad weather (or other events) happen. You are covered even if there's a *threat* of bad weather
weather threat
We know the fear you, the event organizer, has the day before an event when you need to make an important and potentially very expensive decision:  do you cancel or not.
Let's say there's a hurricane that looks to be coming your way and is supposed to hit at 4am.  What do you do?  What if you cancel the race and the hurricane dies down or takes a turn back out to sea?
That's where your partner at imATHLETE comes in - because the last thing we want you to be freaking out about is the safety of your participants.
If there is the threat of bad weather - the threat of that hurricane storming into your event plans - imATHLETE's event cancellation coverage would kick in.  imATHLETE reimburses participants in full and you get to keep every cent you collected. 
We are here to help, which is why we've been able to raise our coverage to $10 million per event and why we've expanded the offering to cover the threat of weather - not just actual weather hitting.
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