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Cortney Martin
December 06, 2017

JustGiving and imATHLETE Forge Event Marketing Partnership

It's a win-win when two leading tech companies team up to automate the way event participants engage with charities! This means more fun and meaning for athletes and more money for charities and communities. 


JustGiving, a Blackbaud Company and the world's leading social platform for giving, and imATHLETE, a leading online registration company, today announced they would work together to strengthen event fundraising and automate the way event participants engage with social good organizations.  

Reaching more consumers through the participatory sports world and connecting these populations with their communities to do good requires constant innovation and unique experiences for races. With this partnership, JustGiving and imATHLETE will offer event directors a way to reach and engage more runners and offer a unique fundraising journey that is fun and generates more money for charities and the communities they serve.  

“The partnership will leverage imATHLETE’s experience and expertise in the endurance industry and JustGiving’s sophisticated data science technology to enhance the relationship between event organizers and their participants,” said Jerry Needel, president and general manager of Blackbaud Consumer Solutions. “Together we can reach more people, and by introducing social tools that engage, nudge and reward fundraisers, we can push them to new levels and greatly increase the number of event participants who are raising money for charity.”

imATHLETE and JustGiving are currently working to maximize charitable giving with the Skechers Performance Los Angeles Marathon 2018 and TD Five Boro Bike Tour 2017 presented by REI, and have additional partnership announcements forthcoming. 

“We are thrilled to work with JustGiving; by combining the transformative technology of both companies, we are creating a better experience for both athletes and event organizers,” said Jeff Matlow, imATHLETE’s CEO. “Most importantly, this partnership gives us a simple and social way for any athlete to connect to their community and do good.”

The companies hosted a joint webinar to kick off the partnership on December 14 from 2:00 p.m. – 3:00 p.m. EST and you can watch it here

About JustGiving

JustGiving (a Blackbaud Company) is the world's leading social platform for giving, enabling over 22 million people to raise over $4.5 billion for over 26,000 charities since launching in 2001. As a tech-for-good company, JustGiving develops world-class technology and innovative tools to fulfil its mission to connect people with the causes they care about. By making giving more simple, social and rewarding, JustGiving helps all causes, charities and people in need to reach more people and raise more money. For more information, visit


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