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Kaila Luttrell
July 13, 2017

PRESS RELEASE: imATHLETE Supports the International Institute for Race Medicine (IIRM) in Efforts To Reduce Fatalities in Endurance Sports

imATHLETE and its membership platform provide a catapult for growth of the IIRM.

SANTA MONICA, Calif. (July 12, 2017) - imATHLETE, a leading online registration company that is changing the way event organizers interact with their participants, has partnered with the International Institute for Race Medicine (IIRM) to provide membership management tools and additional growth initiatives to support the cause of the organization.

The IIRM membership includes medical directors from most of the largest endurance events in the world, including the Boston Marathon, TCS New York City Marathon, Skechers Performance Los Angeles Marathon, Marine Corps Marathon, Virgin Money London Marathon, BMW Berlin Marathon, Bank of America Chicago Marathon, Rock ‘n’ Roll Marathon Series and many more.  

The organization provides education initiatives, research and partnerships focused on keeping endurance athletes around the world safe and healthy. This features multiple educational videos covering topics relevant to race/running medicine, a comprehensive 92-page medical manual and the IIRM Sports Medicine Conference Series.

Most recently, IIRM announced the merger with the American Medical Athletic Association (AMAA), transitioning all of the AMAA members to the IIRM platform and membership model.

“Our vision is to be the go-to source for medical health and wellness knowledge for endurance events,” said Dr. Stuart Weiss, Chairman of the Board for IIRM. “Our board members are world leaders in endurance medicine and work with most of the largest events in the world. We look forward to bringing continuing thought leadership and best practices to endurance medicine.”

“We’re beyond excited to support the IIRM and the valuable work they do,” said Jeff Matlow, CEO of imATHLETE. “Ensuring the health and safety of athletes is a critical need, and it’s inspiring to see the leaders in the industry uniting with IIRM to enhance endurance medicine.”

About IIRM

The IIRM’s goal is to advance the safety of running/endurance events through education of medical professionals, emergency management agencies, hospitals, event administrators, public safety agencies and other professionals providing medical care at road races. The IIRM encourages races throughout the country to join the IIRM to ensure the delivery of the current information and research as it pertains to all aspects of endurance events. For more information visit


imATHLETE blends event registration, coaching and e-commerce technology with the social connectivity inherent in all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is transforming the relationship between event organizers and their participants. Learn more about imATHLETE at, visit their blog at, follow Jeff’s industry trends at, track us on Twitter (@IAmAthlete) and Facebook (

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