imATHLETE just expanded and extended it's relationship as the Official Data Insight Partner for Running USA. The webinars we've put on have been wildly popular. We actually help companies make better decisions, which makes me so incredibly happy.
Here's why I'm told that these matter to you...
Our industry is close knit but also extremely fragmented and somewhat territorial. It's easy to live in your bubble and focus on what you do with your event(s). It's hard to pick up the phone and ask a few hundred or thousand people whether or not there's a better way for you to do things.
That's where imATHLETE has come in, Helping you make better decisions.
The words we live by here at imATHLETE are:
Data creates insights.
Insights create action.
Action creates growth.
imATHLETE helps you grow
We have access to massive amounts of data. We also have access to thousands and thousands of events. We leverage this valuable information to do the following:
As I mentioned above, imATHLETE is the Official Data Insight Partner for Running USA. We are ecstatic to have expanded and extended our relationship through 2020. Make sure you subscribe to the I Am Jeff newsletter to stay updated on webinars, surveys and other best practices.
Webinars take place every other month and have turned out to be quite popular. They last about 30 minutes in total, and it includes lots of information, actionable insights and a decent joke here and there. Previous Data Insight Series webinars include:
DIS #1: Participant retention
DIS #2: How far people will travel based on event distance
DIS #3: Registration trends based on distance traveled
DIS #4: Discount code best practices
DIS #5: Comp code best practices
DIS #6: Ambassador program best practices
DIS #7 (upcoming): E-Commerce
Every month (for 6 months in a row) we host an Industry Trend Survey. This survey focuses on a specific topic and gets lots of RDs to give their feedback. We share the results of all surveys with everybody who participates. Previous Industry Trend Surveys include:
ITS #1: Comp codes for sponsors
ITS #2: Event cancellation insurance
ITS #3: Training program sales
ITS #4: Ambassador programs
ITS #5: Athlete communication best practices
ITS #6: Charitable fundraising best practices
Want to see the results for any of these surveys? Just let us know.
Also, I'm not sure I mentioned this before, but make sure you subscribe to the I Am Jeff newsletter to stay updated on new Industry Trend Surveys,